Why Soft Drink Industry Is Profitable Essay Example for Free

Why Soft Drink Industry Is Profitable Essay 1. Why was the soft drink industry so profitable? Soft drink industry observed growth rate from its inception 1886 to 1990, the consumption of soft drinks saw remarkable growth, below data shows the growth in United State’s consumption. Year| 1899| 1970| 1980| 1990| Consumption| 0. 6| 22. 7| 34. 5| 47. 4| #Consumption: Gallons per person per year Financial figures also back the growth story of the Soft Drink market. ROE %| 1972| 1975| 1980| 1981| 1982| 1983| 1984| 1985| 1986| 1987| 1988| 1989| 1990| Coke| 22| 21| 20| 21| 18| 19| 23| 24| 27| 29| 31| 49| 36| Pepsi| 16| 18| 20| 20| 14| 17| 12| 30| 22| 24| 24| 23| 22|. ROE is even higher across years and it increased to 36% for Coke and 22% for Pepsi in 1990 from 22% and 16% in 1972 respectively. The main reason for being profitable is that the United States market took the soft drinks overwhelmingly and gradually it became a part of their life style also the manufacturing process for concentrate was simple and required small investment, significant cost were to advertise, promotion, market research etc, while bottling process was extremely capital-intensive and involved specialized, high speed lines, but there was no considerable investments required on Advertisements, promotions and market research etc. This way Concentrate Manufacturers and Bottlers complemented each other for higher profit margins by sharing cost on in procurement, production, marketing and distribution. Many of their functions overlap; for instance, Concentrate Manufacturers do some bottling, and bottlers conduct many promotional activities. Balance Sheet data for year 1986 shows that pretax profit as % of assets was $. 40 per case for Concentrate Producers and $. 37 for Bottlers. The Cola war between Coke and Pepsi played significant role to increase the consumer base as both came up with new strategies and ideas to grab the market share from others that resulted to new markets and new consumers.

Personal Narrative - One of My Most Coveted Achievements :: Personal Narrative, Autobiographical Essay

One of My Most Coveted Achievements    Dr. Ross’ Comments: This essay is a very good example of a personal experience shared by the writer. She clearly describes an important episode in her life and vividly reveals a part of her true â€Å"self† to her audience.    What began in my life as yet another effort in weight loss became one of my most coveted achievements. After the birth of our third child, and too many pounds that were not disappearing, we purchased a small above ground pool. While the kids splashed, I began my aquatic exercise program. Within a short time, I yearned to swim laps in a larger pool, and soon we were swimming at Southeastern Louisiana University’s near Olympic size facility. Setting my sights on becoming a long distance swimmer, I had indeed begun to lose weight as my fitness improved. I discovered a real satisfaction from swimming. As I learned to improve my stroke and lung capacity, I savored the quiet world that I was immersed in during my workouts. It became my special time to allow my thoughts to glide as effortlessly as my body did while my distance increased to an uninterrupted mile. I truly loved the permanent smell of chlorine on my skin. I was a swimmer. The coach of the adult swim team invited me to join, and I was delighted to be considered an athlete of any kind. Morning workouts with the team were now interspersed with my evenings at the pool with my children, as I prepared to enter the world of competition. Shortly before one meet, our coach had recruited several twenty year old, physically fit men to join our team. Having now competed a few times, I was no longer a novice, but still not a veteran. I fully expected this to be like most of my team practices, faster than the slowest, but not able to keep up with the more skillful swimmers. The pool was unusually empty for the day before a competition as some chose that time to rest and restore in order to be in peak condition for the event. I only recall the coach, these new swimmers and myself in the water. As the coach called out the directions for each lap, his voice bounced off the walls that shimmered with the under water lights that seemed to move as the water ripples above.

Addictions and Phobias Through Classical and Opperant Conditioning Essay

Phobias and Addictions through Classical and Operant Conditioning This paper will explore how phobias and addictions are formed through both classical and operant conditioning and show just as addictions and phobias can be formed, they can also become extinct. Classical conditioning is the use of a conditional stimulus such as a person, place or object that forms an unconditional response. An unconditional response is one that does not require thought, but instead, is a natural reaction of the body (Kowalski & Weston, 2010). Irrational fear of an object or a situation is called a phobia. Phobia’s can make a person become paralyzed with fear for no apparent reason. Phobia’s can be created by putting together an object or a situation with an irrational thought or feeling. Singularly, the object or situation does not provoke a fearful reaction, put once a fearful, irrational thought is associated with the stimulus, the object or the situation creates a fearful response. Phobia’s can be created by classical conditioning. This happe ns when a stimulus is repeatedly paired with a negative reaction. Over time, the brain begins to associate the stimulus with the negative reaction and creates a fight or flight response. Take for example agoraphobia, the fear of being in certain places such as crowds, public transportation or being outside their home without another person. At some point, while doing one of these activities, the individual probably had a panic attack. In his or hers mind, the association between the place and the panic attack has started to take hold. The next time the individual returns to the place or activity, he or she may become worried that he or she will again have a panic attack. The stress from the worry may then elicit another panic attack, which then conditions the brain to have the same fearful reaction to the stimulus. The individual then becomes extremely stressed when faced with the stimulus, or he or she avoids the place or activity completely. This is how agoraphobia is created through classical conditioning. Operant conditioning is a reinforcement of behavior that is controlled by the environment rather than then being a natural  reaction of the body (Kowalski & W eston, 2010). When an individual avoids a situation or an activity because of even the slightest fear, this reinforces the effects and the intensity of the fear. It can become a phobia through operant conditioning. A phobia created by operant conditioning takes place when the negative reaction to the stimulus is reinforced by the avoidance of that stimulus. Over time, the negativity escalates and the individual will have a much harder time dealing with and overcoming his or her fear. While classical and operant conditioning can create phobias, they can also cause addictions. According to the book â€Å"Addictions: A Comprehensive Guidebook† (McCrady & Epstein, 1999) classically conditioned addictions are created when the mind begins to associate a person place or object to the stimulus of the addiction such as shopping, drugs or food. These associations then begin to have a trigger effect and that causes the cravings or urges for the stimulus. With operant conditioning, a person is conditioned to use his or her stimulus of choice because of the feelings or emotions that are aroused due to the use of the individual’s stimulus. These feelings are a positive reinforcement of his or hers behavior directly related to the use of that person’s â€Å"drug† of choice. In the case of an individual who is addicted to food, if he or she is feeling upset or anxious, they may choose to binge on food and in the moment, start to feel less anxious or less irritable. These feelings are a positive reinforcement of their choice to binge. Thus they are conditioning themselves to feel better through the use of food bingeing. This is operant conditioning. Just as classical and operant behaviors are able to take hold, they can also become extinct. In the case of phobia’s or addiction’s, the classical conditioning extinction process starts to take place when the body’s natural reaction, i.e. panic attacks or cravings, start to take place without the person, place or object being posed. Eventually the mind starts to disassociate the original stimulus and the response, leading to the extinction of the classically conditioned behavior. Much in the same way as classical conditioning becomes extinct; operant conditioning begins the extinction process when the reinforcement of the behavior no longer takes place. For the binge eater, if they no longer are comforted by the food, the food starts to become less effectual as a means to control feelings  bringing about the extinction of the addiction (Kowalski & Weston, 2010). Simply put, phobia’s and addictions can be learned and reinforced by way of conditioning and also can be extinguished by lack of the same conditioning. Bibliography Kowalski, R., & Weston, D. (2010). Learning. In R. Kowalski, & D. Weston, Psychology 6th Edition (pp. 162-194). Hoboken: R.R. Donnelley & Sons, Inc. McCrady, B. S., & Epstein, E. E. (1999). Etiology of Alchohol and Other Drugs. In B. S. McCrady, & E. E. Epstein, Addictions: A Comprehensive Guidebook (p. 61). Oxford: Oxford University Press.

The Beloved Catherine of Aragon - 1358 Words

History remembers King Henry VIII and his many wives. Very few remember his first wife, Catherine of Aragon. She was known as being quite beautiful and a great queen. Despite how poorly treated she was Catherine remained strong. The beloved Catherine of Aragon was the most remarkable queen due to the way she led her kingdom. Catherine, First Queen of King Henry VIII, daughter of King Ferdinand and Queen Isabella of Spain, was born at Alcala de Henares on the 15 or 16 of December 1485. She is the youngest in her family of five, which includes one son and four daughters. She was also the youngest of the surviving children of King Ferdinand and Queen Isabella. When her mother was pregnant with Catherine she would travel in hot spring and scorching summers to be with the army, and unfortunately Queen Isabella lost many children because of the conditions that she traveled in. Catherine was seven when her parents defeated the Moors. Catherine grew up during the Spanish inquisition, which explained why her mother went wherever the army went. Catherine was also the youngest daughter of one of Europe’s most famous power couple. Since her parents were a power couple it made the children to be desired and married too. Queen Isabella and King Ferdinand marriage had united Spain under one rule. Catherine did have an older brother who was going to be the heir to the throne, and due to a tragic accident Juan died at the young age of 19. In response to his son’s death, Ferdinand becameShow MoreRelatedKing Henry The Viii By William Shakespeare853 Words   |  4 PagesArthur and his bride Catherine of Argon’s wedding. Four months after the marriage began, it ended, with Arthur s death. There was a signed treaty that stated Catherine would be allow to marry the next heir to the throne – Prince Henry. 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